Sapiens
Shaping a premier scientific publication into a refined, intelligent digital identity designed to captivate curious minds and advance deeper engagement with humanity’s most essential ideas.
Brand creation leadership, editorial identity, positioning, and digital launch direction.
What I led.
Brand identity system, editorial framework, integrated digital experience, and launch campaign
Where it lived.
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Education & Media
“Marcel understood Discover’s ambition to embody the best of science and the future. He transformed our digital presence with a clean, forward-thinking design and a publishing framework that allowed us to create richer, more interactive content with lasting impact.”
— Henry Donahue, CEO, Discover