JetBLUE
Defining the next evolution of a beloved airline’s digital experience, translating brand personality into a cleaner, smarter UI/UX direction grounded in efficiency and delight.
Creative direction, digital experience strategy, UI/UX conceptual development
What I led.
Digital interface concepts, booking experience design direction, brand expression
Where it lived.
up next
Education & Media
“Marcel translated our vision into cohesive, memorable brand experiences that connect with guests across every touchpoint — digital, on property, and beyond.”
— John Yoon, Owner & CEO, Willow Hotels