LOWES HOTELS
Reimagining a trusted luxury brand with a refreshed, contemporary digital expression shaped to energize guest engagement.
Creative direction, UI/UX refinement, digital brand modernization
What I led.
Digital platforms, booking environments, campaign systems, email, and mobile experiences.
Where it lived.
“Marcel translated our vision into cohesive, memorable brand experiences that connect with guests across every touchpoint — digital, on property, and beyond.”
— John Yoon, Owner & CEO, Willow Hotels
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Travel & Hospitality